Market analysis and management of Liberty Cinema

Market analysis and management of Liberty Cinema At the liberty cinema, the customer comes to the location in order to get the move entertainment, since the customer has to be physically present to experience the movie on the theater screen. The geographical cinema is conveniently located at No 35, Dharmapala Mawatha, Colombo-3. This location is very convenient since it is in the heart of Colombo making it easily accessible for all the customers from Colombo as well as out of Colombo. (Service schedules) Speak about time, only geographical location is mentioned People According to Lovelock and Wright (2002) people mean customer and employees who are involved in service production and provision, and many services depend on direct personal interaction between customers, firms and employees. The nature of these interactions strongly influences the customer perception of service quality. Customers often judge the quality of the service they receive largely on their assessment of the people proving services. From a cinema customer expect standard service, value for money and so on. On the other hand the employees need to enhance their profitability by satisfying customers fully. The targeted groups of customers for liberty cinema are mainly teenagers between 16-24 years of age, children under the age of 16 and families and therefore they screen cartoons, fictions and actions movies (English and Hindi only) in order to cater to their target market well. They screen these movies along with the worldwide release dates in order to cater the desperate customers well in advance. As you can see from the diagram, Liberty Cinema employees 17 staff that are recruited by the firm and 2 security officers from an outsourced company. Special training has been provided to the technicians to overcome any interruption .All employees are highly motivated and their efficiency can be easily seen on highly crowded days. Speak about front stage and Back stage employees in the organization try to divide employees The success of marketing a service is tied closely to the selection, training, motivation and management of people (Payne, 2001) Physical evidence According to Lovelock and Wright (2002) and marketing terminology glossary Physical Evidence refers to visual or other tangible parts or clues that provide evidence of service quality and performance which customers can actually see or experience when they use a service. (http://www.mshmgi.com/glossary,P,Physical+Evidence.html) (Lovelock and Wright, 2002 (Offline), Principles of Service marketing and management, Second edition) Or This is the service firms physical environment where the service is created and where the service provider and customer interact, plus any tangible elements that are used to communicate or support the role of the service. (the essence of service marketing, series editor: adrian buckley, author: adrian payne,2001) In this service which is the film entertainment the visual or the other tangible clues that provide evidence of service quality and performance comes in a number of various ways. The Paper works such as invoices which are given when advance booking is made by visiting as well as the e-mail when booked over the internet and tickets provided before entering the cinema hall, furnishings of the interior cinema and seats, Internet WebPages (www.eapmovies.com), uniforms of employees (the employees wear black color trousers and orange t-shirts with the name EAP movies printed on left pocket), the building, the advertisement provided in newspapers and websites and so on. Speak about Create and maintain physical appearances Buildings/landscaping Interior design/furnishings Vehicles/equipment Staff grooming/clothing Sounds and smells Other tangibles Manage physical cues carefully- can have profound impact on customer impressions Product All the components of core and supplementary products that create value for customer Core product and supplementary products of Liberty Cinema Core product In service marketing, product refers as a service. product must be unique from competitors because when customers approach to service organization customers must feel no other service providers offer such features, Libertys core service is entertaining customers so their core product Is movies, especially shows latest Hollywood and Bollywood movies, particularly U rated movies, Liberty targets only Family movie. Supplementary product Supplementary product is additional service, that is delivered during the core production process in order to enhance the core product value and make customers to feel more convenience, Liberty is a one of the best cinema hall in Colombo that provides supplementary services that are Car park (outsource) Snack shop Comfortable seats Air condition Reservation State of the Art Surround Sound System It is apparent is a cinema hall cannot have many other supplementary services however, Liberty provides necessary additional requirements. Other types of products Expected product Expected product (service) is directly links to Core product, Expected product, is customers expectation on the core product. Customers expectation entertainment movies, if customer is not satisfied shown movie. Lets say Two movies are released X and Y and liberty shows Y movie but customers expectation is X movie definitely that will ruin Libertys reputation and profit. Therefore, not only Liberty but also other Service organizations must consider customer expected product. Productivity and Quality Efficient and effectiveness in Service Productivity Better Service productivity is the degree to which organizations reduce input and increase output that is the existing trend in service sector this will help to increase profitability so as Liberty Follows this concept. Productivity can be easily seen when present at the cinema. The staff is highly efficient and productive, helping keep the environment clean and having the viewers enjoy the movie with maximum clarity and quality. Due to this success, Liberty Cinema enjoy houseful shows every time a box office movie is released, which earns an average revenue of Rs 600,000.00. In terms of productivity, Liberty Cinema employees 14 staffs and manages motivate them to gain their potential output. The premises is kept clean after every show so that everyone is able to enjoy. Customer driven approach productivity used in Liberty cinema Changing the timing of customer demand Liberty Cinema, tries their best to cater to the growing demand. They only provide the latest movie and they try their maximum to shows movies on simultaneous release all over the worlds. Example : Raavan was released simultaneously with the world wide release. Robin Hood is delayed due to the growing demand for the movie Eclipse. Involving customer more in production Customers involvement is huge during service production because they have to do all the task to get the service, technologies introduced to reduce the involvement of employees For E.g. Customers can get information such as show time ,place and can reserve tickets from Libertys website, Eticketing or can reserve ticket within a minute using Dialog SMS. Customers willing to server by themselves than others so as liberty follows this concept. For e.g. self-service pumps have increased gas station productivity (book) These factors shows Liberty currently involving improve productivity in order to unique among competitors. Service Quality Liberty Cinema enjoys to be the best state of the art modern theatre, its only competitor is also managed by their parent company that Savoy Cinema. Customers always compare the service with other competitors, when quality is below than competitors that shows poor service quality. Analyzing Libertys service quality dimension Reliability At the liberty cinema there 17 staffs including a manger, they works as a team to provide service accurately without any delay that is what customers always expect. In addition, it is a cinema hall so complete operation is depends on back stage staff, for e.g. they have three operating staffs, an accountant to keep organization finance record. Tangibles Liberty Cinema has been recently undergone refurbishment to give a modern touch. The exterior is more of a classic theater and interior is cozy making the viewer to enjoy the movie. The seats of highest quality and is placed and arranged to provide a clear view of the giant screen. Responsiveness and Empathy Liberty shows movies on time, but customers mostly need to wait to get tickets but they can book in advance by Email/Dialog SMS and can obtain the ticket in less than 2 minutes. Assurance To have good relationship with customers Libertys front stage people are ability to speak fluently in three languages and they are very polite with customers, and backstage staffs well trained to perform services for E.g. To be a Libertys main operator needs minimum two year experience as a co operator. Liberty should improve and maintain quality in order to acquire benefits in long run. Price http://www.eapmovies.com/internal/rates-and-show-times/ Management team tries their best not to vary the price of the ticket depending on what movie you watch. Since, there is less crowd attendant the cinema on weekdays; the management has reduced the ticket prices by Rs 20.00. They believe that this is successful to some extent. Marketers must recognize that customer outlays involve more than price paid to seller Traditional pricing tasks: Selling price, discounts, premiums Margins for intermediaries (if any) Credit terms Identify and minimize other costs incurred by users: Additional monetary costs associated with service usage (e.g., travel to service location, parking, phone, babysitting, etc.) Time expenditures, especially waiting Unwanted mental and physical effort Negative sensory experiences Promotion and Educational Liberty Cinema collaborates with other firms for its promotional campaign. Liberty Cinema uses the following Media for their promotional activities. Radio they collaborate with leading radio station and give away movie tickets to lucky winners. Paper Every weekends in all leading newspapers, Liberty Cinema gives away tickets to winner for question that are based on the current movie that is showed at the cinema. TV- With the help of the sister company Liberty Cinema promotes their movies on Swarnawahini providing review of the movie also promoting their service. Facebook Fan Page Depending on the movie that is screened, the promotion depends. Kids Movie- advertisement and posters at schools and also ticket is slashed by 40 % if a group visits. Teens and Adults Promotions at institutes and firms a Since they are located in a metropolitan area, any traveler or passer can easily notice the latest movie. They also have a large Screen providing movie trailers to passer, allowing them to see a glimpse of the movie. Instructional Material This is where the user or consumer is being helped with services that are provided. Liberty Cinema, does provide sign boards for the supplementary services that they provide additionally in case of emergency they will also project it on to the screen. Ex Vehicle Block. Liberty Website, Facebook and newspapers do provide full details the services that a movie fanatic can expect. Process

St Thomas Aquinas Essay -- Religion Philosophy

St Thomas Aquinas It has been written that "since the day of Aristotle, probably no one man has exercised such a powerful influence on the thinking world as did St Thomas Aquinas." Thomas Aquinas was born in 1225 in Italy of a noble family, thus separated by 900 years to Aristotle. He received his first education at the Abbey of Monte Cassino, going on from there to the University of Naples. In 1243, he joined the Dominican monastic order at Cologin. His most influential teacher was another Dominican, Albertus Magnis, a German who wrote extensively on theological matters and questions of national science, especially biology. Thomas was also a highly successful lecturer, and travelled widely across Europe, particularly on the business of his order and the church. In his short and active life, Thomas produced a prodigious amount of writing: commentaries on biblical books and Aristotelian work, short essays on philosophical problems, and a lengthy compendium of Christian apoletices, the Summa Centra Gentiles, which, as Chambers et. al. writes was probably intended for Dominican missionaries working to convert heretics and infidels. St Thomas begins the Summa Centra Gentiles as writes by reaffirming what Aristotle claimed at the beginning of Metaphysics, namely, he that studies the end or purpose of the universe is rightly called a wise man. He is wise because he is studying that which is highest and most noble among the subjects of study: Truth. Truth, Aquinas claims, i...

The Tequesta Tribe

The Tequesta was a small, peaceful native American tribe. They were the first tribe in south Florida and they lived in Biscayne bay which is now present day Miami dade county and half of Broward county they also had some small island in the Miami keys. They built many villages at the mouth of the Miami River and along the coastal islands. The chief lived in the main village at the mouth of the Miami River. The Tequesta lived in Huts. like many other tribes in Florida the houses were built with wooden posts, raised floors, and roofs thatched with palmetto leaves. uring the year the main village relocated to barrier islands or to the Florida Keys during mosquito season which lasted about three months. They wore light clothing The men wore a sort of loincloth made from deer hide while the women wore skirts of spainsh or plant fibers hanging from a belt. The Tequesta native American tribe were hunters and gatherers. They relied mainly on fish, shellfish, nuts, and berries for food. The m en caught sharks, sailfish, sea cows which is a manatee. TheTequesta men also consumed cassina known by the black drink which drunk on important rituals. while the women and children gathered clams, conchs, oysters, and turtle eggs in the shallow waters. The manatee was considered a delicacy and served mainly to the chiefs and other important leaders. In the Everglades, they hunted bear, deer, wild boar, and small mammals. The Tequesta used shells and sharks' teeth for a variety of tools. These included hammers, chisels, fishhooks, drinking cups, and spearheads.Sharks' teeth were used to carve out logs to make canoes The Tequesta language may have been closely related to the language of the calusa of the southwest Florida coast and the Mayamis who lived around lake okeechobee in the middle of the lower Florida peninsula. The Tequesta were once thought to be related to the Taino, the Arawakin people of the Antilles. The Tequestas had many weird customs such as: when they bury their c hiefs, they buryed the smallbones with the body and put the large bones in a box for the village people to adore and hold as heir gods. They also stripped the flesh from the bone, burned the flesh and then gave the cleaned bones to the dead chief's relatives, with the larger bones going to the closest person. The miami circle is the site of a known Tequesta village south of the mouth of the Miami River . Ithas of 24 large holes or basins, and many smaller holes, which have been cut into bedrock. Together these holes form a circle approximately 38 feet in diameter. Other arrangements of holes are apparent as well.The Circle was discovered during an archeological survey of a site being cleared for construction of a high-rise building. Charcoal samples collected in the circle have been radiocarbon dated to approximately 1,900 years ago. The tequesta were second in power among the small tribes of Florida’s southeast coast. To the northwere the Jeaga and Jobe, and to the west and southwest were the powerful Calusa. According to historians of the early 20th century the chief of the Tequesta was related to the chief of the Calusa.The first record of European contact with the Tequesta was in 1513, by Juan Ponce de Leon when he discovered florida's coast. During the 1500s, Europeans began arriving in Florida. At first the Tequesta did not welcome these new visitors. But before long, the Europeans won their friendship by bribing them by bringing gifts of colored cloth, knives, and rum. The Tequesta numbered about 800, but they started to die out as a result of settlement battles, slavery, and disease. By the 1800s the Tequesta tribe had only a few survivors.

Employee Empowermet Essays - Economy, Accountability, Management

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Free Essays on Be Your Self

"if it floats his boat then let him row."... Free Essays on Be Your Self Free Essays on Be Your Self I don't see what the problem with people excepting the fact that people have the right of freedom of choice although they may not like what the person is choosing. Although it's not ethical for alot of people it is widely spreading across the world. People from all ethnicities becoming more open about their sexuality. Gays now as suppose to the early days are given more equality within the workplace and in society. Being a homosexual should not limit your way of life due to partiality of sexuality or moral belief. Like a lot of people I was a skeptical about homosexuality to it hit home and I got the full understanding why they chose that way of life. I asked my uncle what made him choose homosexuality and the only thing that he told me was " I didn't choose to be gay it chose me" I didn't get it but in his words he explained that he fells comfortable in the presence of male and that the love all people look for he desired in a man although confusing I would say in my own words " if it floats his boat then let him row."...

Supply, Demand and Elasticity Essay Example | Topics and Well Written Essays - 750 words

Supply, Demand and Elasticity - Essay Example It is used as a starting point to much more advanced economic models and theories. Supply is "the quantity that producers are willing to sell at a given price." (Supply and Demand, 2006). Supply depends on the market price of the good and the production costs. Demand, on the other hand, is "the quantity of a good that consumers are not only willing to purchase but also have the capacity to buy at the given price." (Supply and Demand, 2006). It depends on the willingness to buy according to the price of the good, the level of income of the buyer, personal tastes, the price of substitute and complementary goods. There are mathematical methods to show the relationship between supply and demand such as equations and graphs. The mathematical methods are used to get a better understanding between the sellers and the buyers. The following is a simple graph of supply and demand curves: The slope of the supply curve is upwards to the right and it means that as the price goes up, the producer will be willing to produce more. The slope of the demand curve is downwards to the right and it means that a greater quantity of goods will be demanded when the price goes down. The point where the supply and the demand curves intersect is the equilibrium point. When the demand curve shifts, we have the following graph: In the case that more buyers want to buy some goods, the quantity demanded at all prices will tend to increase. The increase in demand can happen due to changes in taste. This can be "represented on the graph as the curve being shifted right, because at each price point, a greater quantity is demanded. () Conversely, if the demand decreases, the opposite happens." (Supply and Demand, 2006). When the supply curve shifts, we have the following graph: In the case that the seller's costs change, then the supply curve will shift. "Notice that in the case of a supply curve shift, the price and the quantity move in opposite directions. () Conversely, if the quantity supplied decreases, the opposite happens." (Supply and Demand, 2006). In some cases the supply curve is vertical: it means that the quantity supplied is fixed, no matter what the market price. A clear example of this case is the amount of land in the world that can be considered to be fixed. Elasticity Wikipedia defines elasticity in the following way: "In economics, elasticity is the ratio of the incremental percentage change in one variable with respect to an incremental percentage change in another variable." (Elasticity, 2006). This is very important concept in order to understand the behaviour of supply and demand in the market. There are different kinds of elasticity. There is arch elasticity which calculates the elasticity over a range of values. There is also point elasticity which uses differential calculus. In general, elasticity is a measure of relative changes in supply and demand reflected on price in the market. An example of elasticity happens we it is considered to know what happens to the buyer's demand for a product when prices increase. Buyers will usually buy less of that product, they can consume it less or they can substitute it for another product. "The greater

Logistics Essay Example | Topics and Well Written Essays - 250 words - 6

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